The Louvre says Beyoncé and Jay-Z helped shatter visitor records
More than 10 million people visited the Louvre in 2018–a boost of 25% since 2017. But the booming numbers aren’t necessarily due to the museum’s collection at all. Instead, the Louvre credits superstars Beyoncé and Jay Z for drawing visitors after the couple shot a music video for the song “Apeshit” in its halls.